Effective Date: 23/09/2025
Last Updated: 08/10/2025
Prime Mart (“we”, “our”, “us”) values your trust and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website primemart.ae, place orders, or communicate with us, including via WhatsApp Business.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email, phone number, billing and delivery address.
- Order Information: Products purchased, order history, and payment details (processed through secure third-party gateways).
- WhatsApp Communication Data: Messages, phone numbers, consent records, and interactions made through our WhatsApp Business account.
- Technical Data: IP address, browser type, device information, cookies, and analytics data.
- Marketing & Preference Data: Information about your communication preferences, opt-in status, and consent records.
2. How We Use Your Information
We use your data to:
- Process and deliver your orders.
- Provide customer support via our website, email, and WhatsApp.
- Send service updates (order confirmations, delivery updates).
- Send promotional offers or newsletters only if you have opted in.
- Improve our website performance, products, and services.
- Maintain proof of consent and communication preferences to comply with WhatsApp Business and data privacy regulations.
- Comply with legal and regulatory requirements.
Legal Basis for Processing:
We process your personal data on one or more of the following grounds:
(a) your consent,
(b) performance of a contract (to fulfill your order),
(c) legitimate business interest (improving customer experience), or
(d) compliance with legal obligations.
3. WhatsApp Business Communications
When you communicate with us on WhatsApp:
- You must provide consent (opt-in) before receiving promotional or order-related messages.
- We will only send messages that you have agreed to receive. These may include:
- Transactional messages: order updates, support, confirmations.
- Promotional messages: offers, discounts, product launches (only if you have opted in separately).
- We comply with WhatsApp’s 24-hour rule:
- If you message us, we may respond freely within 24 hours.
- After 24 hours, any new message will be sent only using WhatsApp-approved templates.
- You can opt-out of promotional messages at any time by replying “STOP” on WhatsApp or by contacting us via email.
- Your chat information will never be shared with other customers.
- We comply with WhatsApp’s Business Policy and data privacy standards.
4. Sharing of Information
We do not sell or rent your personal information. We only share it with:
- Delivery partners to deliver your orders.
- Payment providers to process secure transactions.
- Service providers for IT, analytics, and operational support.
- Government authorities if required by law.
All third-party service providers are bound by confidentiality and data protection agreements consistent with UAE data privacy laws.
5. Data Retention
- Order and transaction data is retained as required by law.
- WhatsApp messages and customer support chats may be securely stored for up to 12 months for quality and compliance purposes.
- Promotional opt-in and opt-out records are stored for compliance with WhatsApp and data protection laws.
- We will not retain data longer than necessary. Certain records (e.g., invoices or tax documents) may be kept to comply with legal obligations.
- You can request deletion of your personal data by contacting us.
6. Data Security
We use industry-standard security measures to protect your information from unauthorized access, misuse, or disclosure.
These include encryption, secure servers, access controls, and periodic security audits.
7. Your Rights
You have the right to:
- Access, correct, or delete your personal data.
- Withdraw consent for marketing communications at any time.
- Request a copy of the information we hold about you.
- Request restriction or object to the processing of your data in certain cases.
8. Cookies & Tracking
We use cookies and analytics tools to improve your browsing experience.
- Essential cookies: enable website functionality.
- Analytics cookies: help us understand usage and improve performance.
You can manage or disable cookies anytime in your browser settings. Some site features may
9. Age Restrictions
Our services are intended for individuals 18 years and older.
We do not knowingly collect data from children. If we become aware that a child under 18 has provided personal information, we will promptly delete it.
10. Policy Updates
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
Significant changes will be communicated via our website or email notifications.
11. Governing Law
This Privacy Policy is governed by the laws of the United Arab Emirates.
Any disputes arising under or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of Abu Dhabi.
12. Contact Us
If you have questions about this Privacy Policy or your data rights, please contact us:
Prime Mart Supermarket
📍 Address: Al Raha & Reem Island, Abu Dhabi
📧 Email: primemartuae@gmail.com
📞 Phone: +971 50 515 8916, +971 50 581 5916
🌐 www.primemart.ae